Saturday sees the start of the Kupujnasze.pl campaign (Buy Ours) to try and encourage Poles to buy Polish products.
According to the organizers, this will be the first advertisement series of its kind in the world.
The co-initiator of the campaign Jacek Sadowski underlines that the advertisement campaign is about “affecting the economy in a real way,” immensely important at a time of finance crisis.
He points out that 60 percent of GDP in Poland is based on domestic consumer activity.
Andrzej Olszewski from the Public Opinion Research Centre says that for shoppers in Poland the country of origin of a product is important for only five percent of Polish consumers.
For more information on the campaign go to the Kupujnasze.pl web site.