https://www2.polskieradio.pl/eo/dokument.aspx?iid=96581

New strategy to get visitors over to Poland

24.11.2008

The Polish Tourist Organisation unveiled its marketing strategy for Polish tourism in the years 2008-1015.

Report by Danuta Isler.

The document indicates the most important directions and actions to be taken aimed at raising the recognition of Poland as an attractive place. They include the presentation of Polish cities as destinations for city breaks and business trips as well as events centered around a particular theme selected for each year.

To listen to the report, click on the audio icon above.