A campaign promoting consumer patriotism has been launched under the motto 'Kupuj nasze', or 'Buy Ours'.

Report by Slawek Szefs.

It is devised as a continuous, long term action to persuade consumers to buy Polish products. The purpose is to exert a noticeable impact on the country's economy, which is crucial especially in times of crisis. Presently 60 percent of Poland's GDP is based on domestic demand and the proportions keep changing, going up even higher.

Much of the campaign effort shall also go to abolish a deep rooted myth and convince the buying public that Polish products are in no way inferior to similar imported items. The 'Kupuj nasze' logo is to help them make a sober comparison. This consumer patriotism shall be easy to stimulate as a recent survey by the OBOP public opinion research center revealed Polish brands are becoming more and more valued.

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