The southern city of Krakow is to promote itself thanks to the world’s best-known soft drink.

John Beauchamp reports

The southern city of Krakow is getting prepared for the summer months, when thousands of tourists flock to see the sites of this medieval architectural gem. With its museums, the Wawel Castle, the Main Market Square as well as the Jewish district of Kazimierz, there is plenty to see and do in the city.

With so much culture, the municipal council is now trying to throw off its conservative approach to tourists by promoting the Krakow on the side of a specially designed can of Coca-Cola, probably the most well-known soft drink in the world.

The winning Coke can can be seen at www.coke.pl/krakow.

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