We interview Wally Olins, one of the world’s top names in corporate identity and branding, on how Poland is seen in the West.

Click on the icon above to listen to the report by Michal Kubicki. 

 
The Polish plumber no longer stands for the Polish stereotype. According to Wally Olins, the perception of Poles abroad has changed considerably down the years. Click on the icon above to listen to an exclusive interview with Wally Olins recorded by Michal Kubicki of Polish Radio’s External Service.