Polish beer giant and local authorities join forces to tap into the potential of the inhabitants of Podlasie and foster local culture.

Alicja Baczynska reports

Zubr, that is the bison, being both the trademark of Podlasie, as well as a beer brand, the slogan Zubr Wake-up Call signifies an initiative that aims to encourage Podlasie residents to become more active in their region.

 The social campaign, aiming to unleash the creativity of the Podlasie residents, is organized by Kompania Piwowarska, owner of the Zubr brand. It is held under the honorary patronage of the mayor of Bialystok, province marshal of Podlasie and local media.