The Polish Tourist Organisation (POT) has launched a new promotional campaign to the tune of 30 million euro. The project is called "Let's Promote Poland Together".

 

 

Danuta Isler reports

 

 

The campaign will last until June 2012, coinciding with the Euro 2012 football championships taking place in Poland and Ukraine. The Polish Tourist Organisation also wants to make use of other events happening in Poland as a media magnet to draw attention to the country.

 

These include the ongoing Chopin Year and Poland’s presidency of the EU in 2011. During that period Poland will be presented at trade fairs, as well as on radio and television advertisements across the globe. The campaign is to be visible mostly abroad with its key markets being Germany, Great Britain anad France. The biggest concentration of the promotion efforts has been planned for 2011.