A special bus traveling across the Baltic coast with students explaining the pros and cons of nuclear energy, billboards around the country, chats in kindergartens as well as characters of popular soap operas discussing living next to a nuclear power plant - these are only a few ideas to be included in the government's new information campaign aimed at educating Poles about nuclear energy.  

 

 

Twenty four years after the blast in the Belorussian locality of Chernobyl that resulted in unseen levels of radioactivity and had health consequences on the neighbouring countries for years to come many Poles are still against nuclear energy. Their attitudes, however, may  be in for a change soon. Poland's Ministry of Economy prepared a special campaign to inform the society about the development of the energy sector. It presents its aims and goals, it also answers the question of why the sector has to be developed in the first place - says Mirosław  Lewiński, head of the Department of Nuclear Energy at the Ministry of Economy. The ministry is targeting the whole society, starting from children in kindergartens and schools through students, with a special focus on groups indicated as skeptics by opinion polls. The campaign is to be launched in July and to be continued in the years ahead. Poland is scheduled to have its first nuclear plant completed by 2020.