The Torun Prosecutor’s Office has decided not to launch an investigation into the controversial advert for an urban street wear firm in which a teenage skateboarder holds a gun to a policeman’s head.

The advertisement, which depicts a man in police uniform on his knees and a skateboarder holding a gun to his head declaring, ‘On your knees, pig,” sparked controversy over the past few weeks, as its launch was unfortunately timed, following an outbreak of hooligan violence against police, which resulted in the death a Warsaw police officer.

“We have decided not to investigate the matter as it does not actually involve any criminal activity,” says Mariusz Rosinski, head prosecutor for the Torun region, in central-western Poland.

The ad, for the Szczecin-based firm Guru Gomez, was published in the January-February issue of Info Magazine Skateboard, and immediately caught the attention of police nationwide.

“After the murder of the policeman in Warsaw, it’s natural that such an ad would be particularly controversial,” says Mariusz Sokolowski, press spokesman for National Police Headquarters.

The Torun Prosecutor’s Office has turned the case file over to the Council of Media Ethics and Advertising Council in Poland to determine if it breaches the Council’s code of ethics. (mmj)