Media reports that the Era mobile network, which has been bought out by the German T-Mobile operator, will probably undergo a huge rebranding campaign during the summer months.

The Dziennik Gazeta Prawna daily writes that the mobile rebranding will take place either in June, July or August which will be accompanied by a mass event promoting the name change.

The date for the change has not been finalised, and the costs of the change have not been revealed, although analysts estimate the figure to lie in the region of 60-100 million zloty (14-25 million euro). (jb)

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Imminent rebranding marks the end of an Era, thenews.pl 25.01.2011