A long-term economic campaign encouraging Poles to buy national products called “Kupujnasze.pl” or “Buy Ours” has been launched today.

According to the organizers, this is the first advertisement series of its kind in the world. The co-initiator of the campaign Jacek Sadowski stresses  it is about “affecting the economy in a real way,” immensely important at a time of finance crisis. He points out that 60 percent of GDP in Poland is based on domestic consumer activity. 

“Kupujnasze.pl” is not the first such campaign in Poland. The previous one called “You supply jobs by buying Polish products” ("Kupując polskie produkty, dajesz pracę") was aimed at promoting patriotism-oriented consumer behavior.